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Season 3, Chapter 12.5 – Directors of the Israeli Event – Guy Sheffer and Zivi Kivi

Season 3, Chapter 12.5 –¬†The Israeli Event – Guy Sheffer and Zivi Kivi

You already know Guy Sheffer from his previous interview. In this chapter you will learn:

  • What Guy and Zivi did right and wrong in the Israeli event
  • The importance of a prep room
  • How to split responsibility when creating an event
  • Open vs Close – the marketing and emotional error
  • Writing LOVE from balloons

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The LED back drop on the stage:

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Learn more about the Israeli event:

https://www.facebook.com/groups/balloonartist/

 

Chapter Tip: