Season 5, Chapter 2 – Re-engineer Your Pricing

Re-engineering Pricing is a topic that needs to be discussed in our industry. In this chapter you will learn:

  • Why using a one hour offering is giving a disservice to your customers
  • How to create a two-hours package with… paper
  • How to separate the experiences in the package
  • The three packages pricing story (525, 900 and 2200… only when creating the 2200 package people started to take the 900 one)
  • How to conduct pricing tests and why it’s so important
  • The setup and strike fee concept
  • The equipment rent deposit tactic
  • The Pre Approved¬†time tactic
  • Decor Monday vs Discount Thursday

Where you can learn more about Zivi Kivi:

Chapter Tip: free course in BAC

  • Steven Dickinson

    I love the idea of making sure you have paper in your packages. It is hard for some customers to image how their event will look with your services. Having the paper ideas talked about in this podcast gives your customers something tangible to hold on to and builds you up in their minds as something they need because your competitors don’t have these in there packages.

  • Steven Dickinson

    Fantastic podcast. I can’t stop listening to it. Thank you Zivi. Perfect time for me to hear as I am in the middle of creating packages for my guests.