Season 5 Chapter 6 – The Butterfly Effect

The Butterfly Effect is discussed in this chapter by Zivi Kivi. In this chapter you will learn:

  • Problem fixing as the base of your marketing
  • What your customers DON”T care about and what they do care about
  • The transition of your service
  • Benefits in your service
  • Two lessons from DFEB (the Dance Floor Experiences Blueprint)

Where you can learn more about DFEB:

Chapter Tip: Boomerang for iphone

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